The first COR Space in Austria opens

East-Westphalian seating furniture manufacturer COR launches a shop-in-shop concept for retail partners.

COR Sitzmöbel is extending its presence in the specialist home furnishings sector and, at the same time, offering retailers a forward-looking cooperation model that encourages brand commitment. As part of its business strategy the family-owned company is particularly focussing on the market-compliant distribution of COR Spaces and COR Studios in its core markets to optimise access to COR living worlds for customers in different regions.

 

Benefits for customers and retail partners

COR Spaces are at least 150 m² in size and offer customers comprehensive insights into the COR product world and living styles. The unique combination of a comprehensive selection of products and an inspiring presentation concept creates a brand new, customer-centric shopping experience at specialist home furnishings stores. “Brand-oriented customers can experience COR in its purest form in these spaces,” said Stefan Kappel-Sudbrock, Sales Director, commenting on the concept. “Brand partnerships also offer home furnishings retailers an opportunity to stand out from the crowd in a toughly competitive market and leverage new opportunities for growth,” he continued.

The shop-in-shop concept, which has been successively rolled out in the retail sector since October, is more than a conventional retail space. COR Spaces for retailer showrooms are designed and continuously updated in consultation with the retail partners. They showcase a wide range of premium-quality home furnishings solutions without detracting from the store’s own identity. The partnerships will additionally be flanked by marketing and communication activities.

The first COR Space opened at the Knittelfelder furniture store in Gleisdorf/Graz, Austria in October 2023. Another is due to open at Meiser in Hanau-Steinheim (Germany) in the near future. Further retail partners with openings scheduled for 2024 include Wohnidee in Lucerne (Switzerland) and Drifte in Moers (Germany).

The East Westphalian seating furniture manufacturer has continuously reduced its greenhouse gas emissions according to its recently published Sustainability Report 2022/2023. It has also improved its environmental footprint in many other respects.

Sponsored by the German Institute for Service Quality, the DUP UNTERNEHMER magazine and ntv, the award went to the East Westphalian seating furniture manufacturer for first place in the category of recycling with the CORever second-life programme.…