Design originals – often copied, never equalled

A look behind the scenes

Everyone knows them: famous design originals, such as the Tolomeo lamp by Artemide, the Conseta sofa by COR, the 111 door handle system by Hewi, the S 32 chair by Thonet or the Gira E2 switch range.

But who are the clever minds behind the cult objects that make a design original almost immortal and, at the same time, cause us to love not only the individual product but also the brand?

In interviews, reports and podcasts, the Brand Alliance tells the whole story of famous design originals, introduces the people behind them and provides interesting insights into the corporate philosophies involved.

A look behind the scenes

Everyone knows them: famous design originals, such as the Tolomeo lamp by Artemide, the Conseta sofa by COR, the 111 door handle system by Hewi, the S 32 chair by Thonet or the Gira E2 switch range.

But who are the clever minds behind the cult objects that make a design original almost immortal and, at the same time, cause us to love not only the individual product but also the brand?

In interviews, reports and podcasts, the Brand Alliance tells the whole story of famous design originals, introduces the people behind them and provides interesting insights into the corporate philosophies involved.

Design original on LinkedIn

Exchange among experts

True originals do not bow to short-term trends. They are enduringly successful. But how did they come into being? What distinguishes them? And who is behind them? With its own LinkedIn account, the Brand Alliance has a central presence and provides answers. It also facilitates a personal exchange among designers, engineers, architects, product developers, CEOs, business decision makers and design-savvy users of the social media platforms.

Follow the design originals on LinkedIn.

Design original on LinkedIn

Exchange among experts

True originals do not bow to short-term trends. They are enduringly successful. But how did they come into being? What distinguishes them? And who is behind them? With its own LinkedIn account, the Brand Alliance has a central presence and provides answers. It also facilitates a personal exchange among designers, engineers, architects, product developers, CEOs, business decision makers and design-savvy users of the social media platforms.

Follow the design originals on LinkedIn.

Design originals in the lifestyle magazine H.O.M.E.

Fascinating brand stories and interviews await the readers of H.O.M.E. this year, every month up to December 2021. The man responsible for the series is H.O.M.E. Design Editor and Feature Chief Norman Kietzmann, who also shares his know-how about design essence with his LinkedIn followers.

Take a look at the issues with the design originals (German issues)

Design originals in the lifestyle magazine H.O.M.E.

Fascinating brand stories and interviews await the readers of H.O.M.E. this year, every month up to December 2021. The man responsible for the series is H.O.M.E. Design Editor and Feature Chief Norman Kietzmann, who also shares his know-how about design essence with his LinkedIn followers.

Take a look at the issues with the design originals (German issues)

H.O.M.E. Magazin

3,8 MB

H.O.M.E. Magazin

3,8 MB

Design originals as a podcast series

Backgrounds and brand stories

For all those who want to learn even more about real classics and the minds behind them, the Brand Alliance is providing a new format, starting in the summer. Entitled "People behind design originals", podcast episodes will be created that provide interesting insights into the world of famous style icons and cult objects. Produced by the renowned Rotonda Business Club.

Link to the Podcast Series (German)

Design originals as a podcast series

Backgrounds and brand stories

For all those who want to learn even more about real classics and the minds behind them, the Brand Alliance is providing a new format, starting in the summer. Entitled "People behind design originals", podcast episodes will be created that provide interesting insights into the world of famous style icons and cult objects. Produced by the renowned Rotonda Business Club.

Link to the Podcast Series (German)

Design originals – often copied, never equalled

Whether as an individual highlight or combined with other eye-catchers – design originals lend style and a highly personal living history to every interior. While other pieces of furniture and accessories come and go, these show character and give us security, support and peace of mind in our fast-moving times.