Design originals – often copied, never equalled

Brand Alliance this year once again highlights the value of genuine design originals.

“What makes an original an original?” This was the question asked by the alliance of leading international interior brands at imm cologne 2020 – thereby initiating a discussion on design in the public domain. In 2020, Gira teamed up with Artemide, COR, Dornbracht, Hewi, Thonet, Walter Knoll and USM to sensitise consumers and professionals to the value of genuine design originals.

“We took this initiative in order to show what makes originals unmistakable, how they hold their own against short-lived trends and what distinguishes them from the innumerable counterfeits,” explains Torben Bayer, Head of Brand Development and Marketing at building technology specialist Gira.

AN ORIGINAL IS SYNONYMOUS WITH CLEAR VALUES THAT ARE REFLECTED IN HIGH QUALITY, GROUNDBREAKING FUNCTIONALITY AND DESIRABLE SHAPES AND COLOURS. IT IS INNOVATIVE AND ALWAYS MOVES WITH THE TIMES.

 

 

People behind the brand

 

 

Design original on LinkedIn

Exchange among experts

True originals do not bow to short-term trends. They are enduringly successful. But how did they come into being? What distinguishes them? And who is behind them? With its own LinkedIn account, the Brand Alliance has a central presence and provides answers. It also facilitates a personal exchange among designers, engineers, architects, product developers, CEOs, business decision makers and design-savvy users of the social media platforms.

 

Follow the design originals on LinkedIn.

Design originals in the lifestyle magazine H.O.M.E.

Fascinating brand stories and interviews await the readers of  H.O.M.E. this year, every month up to December 2021. The man responsible for the series is H.O.M.E. Design Editor and Feature Chief Norman Kietzmann, who also shares his know-how about design essence with his LinkedIn followers.

 

Take a look at the issues with the design originals (German issues)

H.O.M.E. Magazin

3,8 MB

Design originals as a podcast series

Backgrounds and brand stories

For all those who want to learn even more about real classics and the minds behind them, the Brand Alliance is providing a new format, starting in the summer. Entitled "People behind design originals", podcast episodes will be created that provide interesting insights into the world of famous style icons and cult objects. Produced by the renowned Rotonda Business Club.

Link to the Podcast Series (German)

Design originals – often copied, never equalled

 

Whether as an individual highlight or combined with other eye-catchers – design originals lend style and a highly personal living history to every interior. While other pieces of furniture and accessories come and go, these show character and give us security, support and peace of mind in our fast-moving times.

Innovative for decades: The Tolomea desk lamp

 

 

Conseta: Timeless and individual for generations

 

 

The E2 switch programme is being pushed all over the world.

 

 

Pleasant to touch: The look and feel of the 111 door handle is impressive.

 

 

Clear-cut design from the Bauhaus era: The tubular steel cantilever chair